Here is where we get to the heart of the matter through research & analysis in order to make sure we are accurately diagnosing the problem. We figure out who the learners are, what the pain points are, define the problem, and determine feasible solutions.

This is where the best ideas are made into a minimum viable product for us to test the validity of the solution, choose the best one, and iron out all the details through prototyping & learner testing. This process helps us save time, money & resources.

Now for the exciting part where what you have envisioned comes to life! The learning product is developed according to agreed upon specifications. The next step is to create a method and marketing plan to implement the finished product!